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Driving behavior and building brands is at the heart of everything m marketing does. We are passionate about creating marketing programs that are strategically sound and integrated across all media. Our objective is to achieve big results for our clients – lower acquisition costs, create loyalty and reduce customer churn thereby generating an ROI on marketing investments.

m marketing inc. is an active member and supporter of the Canadian Marketing Association.

Peter McGoey

president

President and founder, Peter McGoey, is an expert in response marketing with over 30 years of industry experience. Peter is an exceptional conceptualizer and strategist with an impressive track record that includes successful campaigns for Visa Canada, Sears Canada, Nestle and Amazon.

Kate Sanderson

account director, partnership marketing

Kate's 13 years of experience in promotion, marketing and sales have spanned radio, TV and OOH. Most recently, as Zipcar Marketing Manager, Kate created innovative marketing strategies which resulted in Zipcar Toronto becoming the company's fastest growing market. To m marketing, Kate brings accumulated knowledge and an ability to successfully identify and develop mutually beneficial relationships between clients, merchants and consumers.

Ecommerce Camp 10

Date TBD

EcommerceCamp is a series of events catering to anyone in the Toronto area to network and learn from the ecommerce community. If you're interested in attending our next event, email us at the link below.

Have a great topic to suggest? Or, do you want to be a speaker at our next Ecommerce Camp?
Email us at toronto@ecommercecamp.ca.

make the move to m today

Senior Account Director

As the Senior Account Director you will be responsible for managing client relationships at all levels. You will provide strategic insights and planning for the clients’ marketing programs. You must have proven experience in delivering value to clients and staff. You will also have experience in managing accounts within the financial services industry with deep knowledge of lead gen/acquisition initiatives. You must also have at least 2 years experience at the Account Director level with a university degree in marketing or commerce.

Here are some of the awards we've won over the past few years

2011

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2010

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2009

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  • CGAO
  • CIL
  • Harlequin
  • Infiniti
  • Sears
  • Visa
  • Visaperks
landing page intro
landing page intro
cga tv page
scavenger hunt prizes page

multichannel/
acquisition campaign

Certified General Accountants of Ontario (CGA Ontario) needed to better communicate the benefits of the CGA designation to Ontario high school students. m responded with a compelling two-wave acquisition and retention campaign that has helped create an active online community of high school subscribers engaged with CGA Ontario.

Central to the campaign was Seeyourway.org. We used instant win game cards to compel students to sign up. The Scavenger Hunt Contest was used to keep students engaged through bi-weekly emails and text messages urging members to find the answer to the weekly question somewhere on the site for their chance to win.

www.seeyourway.org
landing page
traffic drivers landing page
mood test page
room gallery page

CIL Walmart microsite/
traffic driver

m partnered with CIL and Walmart, the largest retailer in North America, to drive paint sales and product awareness.

walmartpaintprojectcentre.ca

CIL website redesign

Cil.ca provides Canadian do-it-yourselfers with the latest colour trends, online tools and professional painting tips and advice, and online tools to help them with all their painting project needs.

cil.ca
website home page
online banners
USA Today ad

multichannel acquisition/experiential/
sampling campaign

m designed HarlequinCelebrates.com – a microsite created to celebrate the 60th anniversary of Harlequin. 16 free eBooks were offered for download so readers could rediscover the wide variety of stories Harlequin has to offer.

To drive traffic, m developed an acquisition campaign that leveraged email, banner ads, USA Today press ads, Facebook groups, Twitter and blog posts.

www.tryharlequin.com
 

experiential/
digital acquitision campaign

Infiniti's strategic sponsorship of Cirque du Soleil coupled with m's targeted promotion delivered real-time qualified leads for Infiniti dealerships across Canada using our innovative BreakThru Engine.

The marketing campaign generated big results for Infiniti. In its second year, the response rate for the game cards increased 24%, and generated three times more leads than the prior year.

email activation campaign
Hannah Montana contest
multichannel website launch campaign
email activation campaign
email activation campaign
email activation campaign

eCommerce email program

450% ROI and an increase in program sales of 207%. A promotional dream? No, just a marketing reality for Canada's largest eCommerce retailer.

Take personalized emails, sprinkle them with exclusive offers, advance notices and special VIP invitations, then round it all out with great products and you've got What's in Store for You.

landing page intro
in store landing page
rona poster 30" x 20"

360 degree sponsorship
activation program

To maximize the ROI of Visa's Olympic sponsorship program, m developed the "Win $2010 every month for a year!" campaign. The campaign was based on the market research insight that consumers are more attracted to accessible value than luxury items (such as winning a free trip) in today's turbulent economic times.

The campaign was featured online, on TV and in store at three of Canada's leading retailers: Best Buy, Rexall Family of Pharmacies and RONA.

mmarketinginc.com/casestudy/olympic
website home page
ecommerce/mother's day email
visaperks savings Olympic Booklet
RBC consumer inserts

partnership/loyalty program

M secures partnerships for Visa with best-in-class merchants and offers that keep Visa cardholders coming back and back again. The result is visaperks.ca, an online destination for Visa cardholders that gives them exclusive offers they won't find anywhere else. 8 years of partner support involving more than 400 retailers has increased sales for Visa and year-over-year traffic on visaperks.ca by more than 100%.

visa.ca/visaperks

to learn more please contact

Peter McGoey

president

Karen Power

vice president, integrated marketing

Derek Lowes

creative director

Kate Sanderson

account director, partnership marketing

Matt Diniz

account director

 

 


Our office

m marketing inc.
49 Ontario Street,
Toronto ON  M5A 2V1, Canada
phone: 416 359 0311
fax: 416 359 0314
information@mmarketinginc.com


Career opportunities

employment@mmarketinginc.com