multichannel/
acquisition campaign

Certified General Accountants of Ontario (CGA Ontario) needed to better communicate the benefits of the CGA designation to Ontario high school students. m responded with a compelling two-wave acquisition and retention campaign that has helped create an active online community of high school subscribers engaged with CGA Ontario.

Central to the campaign was Seeyourway.org. We used instant win game cards to compel students to sign up. The Scavenger Hunt Contest was used to keep students engaged through bi-weekly emails and text messages urging members to find the answer to the weekly question somewhere on the site for their chance to win.

www.seeyourway.org

CIL Walmart microsite/
traffic driver

m partnered with CIL and Walmart, the largest retailer in North America, to drive paint sales and product awareness.

walmartpaintprojectcentre.ca

CIL website redesign

Cil.ca provides Canadian do-it-yourselfers with the latest colour trends, online tools and professional painting tips and advice, and online tools to help them with all their painting project needs.

cil.ca

multichannel acquisition/experiential/
sampling campaign

m designed HarlequinCelebrates.com – a microsite created to celebrate the 60th anniversary of Harlequin. 16 free eBooks were offered for download so readers could rediscover the wide variety of stories Harlequin has to offer.

To drive traffic, m developed an acquisition campaign that leveraged email, banner ads, USA Today press ads, Facebook groups, Twitter and blog posts.

www.tryharlequin.com

experiential/
digital acquitision campaign

Infiniti's strategic sponsorship of Cirque du Soleil coupled with m's targeted promotion delivered real-time qualified leads for Infiniti dealerships across Canada using our innovative BreakThru Engine.

The marketing campaign generated big results for Infiniti. In its second year, the response rate for the game cards increased 24%, and generated three times more leads than the prior year.

eCommerce email program

450% ROI and an increase in program sales of 207%. A promotional dream? No, just a marketing reality for Canada's largest eCommerce retailer.

Take personalized emails, sprinkle them with exclusive offers, advance notices and special VIP invitations, then round it all out with great products and you've got What's in Store for You.

360 degree sponsorship
activation program

To maximize the ROI of Visa's Olympic sponsorship program, m developed the "Win $2010 every month for a year!" campaign. The campaign was based on the market research insight that consumers are more attracted to accessible value than luxury items (such as winning a free trip) in today's turbulent economic times.

The campaign was featured online, on TV and in store at three of Canada's leading retailers: Best Buy, Rexall Family of Pharmacies and RONA.

mmarketinginc.com/casestudy/olympic

partnership/loyalty program

M secures partnerships for Visa with best-in-class merchants and offers that keep Visa cardholders coming back and back again. The result is visaperks.ca, an online destination for Visa cardholders that gives them exclusive offers they won't find anywhere else. 8 years of partner support involving more than 400 retailers has increased sales for Visa and year-over-year traffic on visaperks.ca by more than 100%.

visa.ca/visaperks