- our philosophy
- our people
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Driving behavior and building brands is at the heart of everything m marketing does. We are passionate about creating marketing programs that are strategically sound and integrated across all media. Our objective is to achieve big results for our clients – lower acquisition costs, create loyalty and reduce customer churn thereby generating an ROI on marketing investments.
m marketing inc. is an active member and supporter of the Canadian Marketing Association.
Peter McGoey
president
President and founder, Peter McGoey, is an expert in response marketing with over 30 years of industry experience. Peter is an exceptional conceptualizer and strategist with an impressive track record that includes successful campaigns for Visa Canada, Sears Canada, Nestle and Amazon.
Kate Sanderson
account director, partnership marketing
Kate's 13 years of experience in promotion, marketing and sales have spanned radio, TV and OOH. Most recently, as Zipcar Marketing Manager, Kate created innovative marketing strategies which resulted in Zipcar Toronto becoming the company's fastest growing market. To m marketing, Kate brings accumulated knowledge and an ability to successfully identify and develop mutually beneficial relationships between clients, merchants and consumers.
Ecommerce Camp 10
Date TBD
EcommerceCamp is a series of events catering to anyone in the Toronto area to network and learn from the ecommerce community. If you're interested in attending our next event, email us at the link below.
Have a great topic to suggest? Or, do you want to be a speaker at our next Ecommerce Camp?
Email us at toronto@ecommercecamp.ca.
make the move to m today
Senior Account Director
As the Senior Account Director you will be responsible for managing client relationships at all levels. You will provide strategic insights and planning for the clients’ marketing programs. You must have proven experience in delivering value to clients and staff. You will also have experience in managing accounts within the financial services industry with deep knowledge of lead gen/acquisition initiatives. You must also have at least 2 years experience at the Account Director level with a university degree in marketing or commerce.
Here are some of the awards we've won over the past few years
2011 award |
2010 award |
2009 award |
- CGAO
- CIL
- Harlequin
- Infiniti
- Sears
- Visa
- Visaperks
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multichannel/
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CIL Walmart microsite/
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multichannel acquisition/experiential/
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experiential/
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eCommerce email program450% ROI and an increase in program sales of 207%. A promotional dream? No, just a marketing reality for Canada's largest eCommerce retailer. Take personalized emails, sprinkle them with exclusive offers, advance notices and special VIP invitations, then round it all out with great products and you've got What's in Store for You. |
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360 degree sponsorship
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partnership/loyalty programM secures partnerships for Visa with best-in-class merchants and offers that keep Visa cardholders coming back and back again. The result is visaperks.ca, an online destination for Visa cardholders that gives them exclusive offers they won't find anywhere else. 8 years of partner support involving more than 400 retailers has increased sales for Visa and year-over-year traffic on visaperks.ca by more than 100%.  visa.ca/visaperks
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to learn more please contact
Peter McGoeypresident |
Karen Powervice president, integrated marketing |
Derek Lowescreative director |
Kate Sandersonaccount director, partnership marketing |
Matt Dinizaccount director |
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