Introduction

Sears What's in Store for You? is a personalized email program tailored to each subscriber's own preferences, life stage and purchasing behaviour. It provides subscribers with relevant news, exclusive offers, events notices, specials and rewards. In addition to the  bi-weekly e-newsletter, the program includes timely triggered and segmented emails. The creative is fresh, inspiring and relevant. As a result, the program is engaging subscribers in a rewarding, profitable relationship, measured by increased frequency and value of purchase. While creating positive brand experience, Sears What’s in Store for You? is exceeding objectives and delivering over 400% positive ROI!

Now in its second year, the program has earned prestigious recognition by 3 international organizations:

2008, MarketingSherpa's Silver Winner for Best Consumer Email Marketing
2008, AdTech, finalist in Best Email Marketing Program
2008, CMA, Silver, Best Email Marketing Program