“M’s new creative strategies transformed the Sears Canada email program into a leading edge, highly effective and cost efficient relationship marketing program. With customer
acquisition and relevancy as its focus, the e-newsletter surpassed all goals. Active
acquisition helped grow significantly the e-newsletter subscriber database and total sales.
Average open rates and click-through rates were all well above industry average…”
press release

Lots of companies focus solely on increasing web traffic. The real questions is: Is traffic a measure of success? Some YouTube videos have millions of views. That doesn’t mean anything. Some websites have huge traffic but that doesn’t mean anything either. Focusing efforts on reaching a smart, loyal audience with a relevant and valuable message seems the way to go to me.

So, rather than spending thousands of dollars on increasing traffic marketers should be really thinking about how to reach the right people with a message that makes sense to them. No brainer, uh? Now take a look at what you are currently doing. Are you thinking “who” or “how many”?

April 08, San Francisco - it felt great to be recognized based on a pure merit - no politics involved!

m marketing was a finalist in Ad:Tech annual awards 2008. As one of three finalists, we were awarded for the work and results achieved for our Sears Canada client on Sears What’s in Store for You? email program.

Go m team - Ramal, Gustavo, Richard, Nadine, Isabel, Tanya!

Sears hosted a gala dinner at the Marriott Hotel Grand Ballroom honouring their top 75 vendors from over 1,700 who supply products and services.

M Marketing was nominated by Sears Canada’s eCommerce team headed by LeQuan Truong, Internet Marketing Manager, Sears Canada

“Since creating the ‘What’s in Store for You’ Sears email program 5 years ago, we are pleased to partner with Sears providing strategic, creative and executional excellence” said M Marketing, president Peter McGoey. “To receive this honour recognizes the double-digit growth of Sears eCommerce and the contribution of both the Sears and M Marketing teams. It is impossible to do great work without a great client. Sears is an exceptional client. We treasure the deep relationship we have with them”.

Sears President & CEO, Dene Rogers presented financial results for the last 3 years and outlined the need for innovation going forward. The Senior Leadership Team was introduced. Showing Sears’ commitment to the environment, the evening was carbon neutral, serving local wine and food under energy efficient lights and purchasing carbon offsets for the cars driven to the event.

View Sears What’s in Store for You?