Of course you can. But I am terribly sorry to tell you that “going viral” is really not up to us. In every brainstorming or planning session someone always says: “Can we add a viral component to the campaign?” It would be fantastic if we could add such component to every campaign we work on. The thing is: we (client and agency) are not in charge here. We don’t have the power to decide if something is worth spreading or not. Consumers do. They own your brand.

It’s about time we stop spoon feeding content and stop telling them what to do. Consumers will serve as filters and they will make that call. So, don’t worry about it. Do your part: choose the right medium, come up with a great idea, explore insights, know your audience, execute well. These are things you can do. If it goes well, you get lucky and it hits the sweet spot, it may happen. it MAY happen. Going viral should not be the objective. It is the outcome of a well executed idea. So, don’t worry about going viral. Don’t try too hard. Just keep on doing what you are doing. If it truly speaks to the audience, people will share and if they share you win. Just don’t let the necessity of going viral drive what you do.