Lots of companies focus solely on increasing web traffic. The real questions is: Is traffic a measure of success? Some YouTube videos have millions of views. That doesn’t mean anything. Some websites have huge traffic but that doesn’t mean anything either. Focusing efforts on reaching a smart, loyal audience with a relevant and valuable message seems the way to go to me.

So, rather than spending thousands of dollars on increasing traffic marketers should be really thinking about how to reach the right people with a message that makes sense to them. No brainer, uh? Now take a look at what you are currently doing. Are you thinking “who” or “how many”?